Magazine for Male Knitters?

I recently moved, and upon changing my address, the lovely USPS site amassed a barrage of magazines that I may want to subscribe to. Although I wasn't interested in most of them (ok, ANY of them), it got me thinking... what about knitting magazines?

Although I have an ineffable amount of free material at my fingertips, the novelty of having a lovely little knitting magazine delivered to my new flat makes me feel warm fuzzies. HOWEVER, although I love to look through Vogue, Knit Simple, Debbie Bliss, and all those other magazines in the book store, I can't see myself subscribing to any of them. They simply do not feature enough "guy" patterns.

Sure, you can alter a sweater, or change the gauge on a scarf, or make a thousand other modifications to a pattern to make it the most amazing guy pattern ever (cue BrooklynTweed), I don't really want to pay for a magazine full of shrugs, shawls, skirts, and dresses (although I'm sure that they're tremendously fun to knit).

Does such a magazine exist? Is there some mythical 'zine out there that caters to haberdashery, or at least finds a decent sized home for patterns pertaining to the men-folk?

What do you guys think? Would you subscribe to a magazine, which one(s), and why or why not?

albert's picture

I don't think we have achieved "critical mass" yet to attract the attention of the 'zine trade. I agree, the women's magazines offer little to the male knitter- I would not subscribe.

Jaxom's picture

Perhaps if we were to have a writing campaign to all the magazines and ask, they might realise that men need to be catered for. I would suggest that we chose one magazine a month and swamp it with letters then the next month do the same with a second magazine.
By the time they get round to reading all the letters it will have gone full circle and we can do it again for a second time.
We might then see some changes to current magazine content.

New York Built's picture

If memory serves me, in Sally Melville's book The Purl Stitch, there are several copy inches invested entreating male knitters to come out, be seen and be part of the community. The problem working against the poor lonely girl is that advertisers drive fibers needing attention see women as their audience. After all, we men have so little economic power here, don't we? Or we do.

I believe we have enormous power and influence. I'd love to test it.

I would start with Knitters, published by XRX, Inc. Owned by males, operated by males, managed by males, edited by males. I would hope they would be, at best, slightly sympathetic. Let's see, shall we?

“There are those that do and those that don’t”
“Those that will and those that won’t”

Every person I encounter teaches me more about myself. Without whom not.

chipsir's picture

I am sure a male oriented magazine would be well recieved by the ladies as well. The usual complaint I get in my LYS is there are not enough patterns for men. These ladies knit as much for their sons, grandsons husbands and fathers as much as they do for themselves. Maybe the problem is that there are not enough designers designing for men?????

New York Built's picture

Dennis, I agree. But let's follow the money...

Whole canned chickens failed in the marketplace because people bought several...once. The canned product's shelf life is your stash. Waiting to be consumed, you forgot..and there-in may be the problem's heart.

The goal of manufacturers is to capture the marketplace's imagination...and buying emotional and often irrational decision. The seduction and influence is based on the imagery produced to create emotional response. Paco Underhill has made his fortune "'splaining it to Lucy" from the anthropological academe.

Have you noticed how trends catch on like the flu? How many things you take for granted seemed to emerge from nowhere? How basic things like common objects can grab hold and take on a life of their own, seemingly with energy gifted from on high?

Or, the marketers of popular culture take hold. Media buyers ages 21 to 25, female, living in the East Village and swooning over the latest color report, placing ads in the strongest PRISM categories reflecting the current audience stats for Star Trek movies.

Designers follow instructions given by the people who pay their bills. Some just do it for love of their art. I'll take the latter, anytime. We need to promote the under-known and who WE like.

“There are those that do and those that don’t”
“Those that will and those that won’t”

Every person I encounter teaches me more about myself. Without whom not.

stch's picture

Perhaps it would be beneficial, as well, to contact the fibre manufactures. In addition to expressing the desire for yarns and designs for men; include information on sites for/by male knitters and crocheters. This will provide the information they may have missed that there is a market out here for what is being sought.

New York Built's picture

I agree that the manufacturers are always looking for markets. But who tells them where they are?

Their sales reps do...almost daily. If not, the reps get fired. So...

What would happen if ten regional sales reps started reporting an upsurge of interest, sales, LYS managers and buyers REQUESTS for more male-oriented product, designers with followings, based on customers' demand?

I know from experience that one or two communications from a specific-interest association is a drop in the bucket. But when the trend becomes a roar from several locations at once...and with confirmation from the check-writers...change happens.

We need to become our own best horn-blowers. No-one else gives a toot.

“There are those that do and those that don’t”
“Those that will and those that won’t”

Every person I encounter teaches me more about myself. Without whom not.

dawnmo67's picture

I agree with all of you, and as a male knitting commutity, you are sorely overlooked. Perhaps we need to look at ourselves for something along those lines instead of waiting for someone else to create it. I have 3 men in my house to knit for, and like the rest of you I am constantly disappointed at the lack of good new mens material. Do we have noone one this site who works in publishing that could help us push along such an endeavor??

Nashrunner's picture

Rick Mondragon used to be the editor at Interweave Knits and they used to have a greater selection of men's designs in their publication, I feel, as a result. I swapped email messages with him a couple times about an error in a pattern and I think he must be a pretty nice guy. If he's still there and someone could let him know there's an interest I think he could be pursueded to head that publication "our" way, maybe. It might be worth asking. Just an idea.

JodyLongKnits's picture

Hi People i'm currently designing mens patterns for (UK A/W) (USA F/W) collection next year. the company that i design for is called StyleCraft in Yorkshire UK.

(Knitwear Designer)

Bill's picture

Look at how many women belong to Men Who Knit and the matching ravelry group...there's a big market out there...'s not just the men knitters.