Extra explanatory notes for language geeks.
1) Turkish is one of those languages that not lots of foreigners really try to learn. Result: Turks don't often get to see their language mangled in big, official places (a la "Ingrish") like we do. Yet the general perception is that "English is easy," and if you have gotten your Level 3 whatever, you now know English.
2) Elişi: El=hand + iş=work -- "Handicraft" was the word they were shooting for. :)